How to localise your app for increased engagement and ROI

Localisation of an app is a process of adapting the app to suit different target markets and cultures. This involves making changes to design, language, features, and other elements that need to be tailored specifically for each location.

When done correctly, localising your app can have many advantages, such as increased engagement and improved ROI. Here are some key steps to take to ensure you get the most out of your localisation efforts:

Research Your Target Market: It is important to understand who your target market is and what they expect from the app. This will help you adapt your features, content, and design in a way that resonates with them.

Research the language, customs, and conventions of your target market so that you can localise elements such as fonts, icons, colours, and images to meet their cultural expectations.

Optimise Your App: Make sure that all features are optimised for different regions and cultures. Consider factors such as time zone differences, currency preferences, payment methods, and even the type of device used in each region.

Translate Your App: If you plan to localise your app in multiple languages, using a professional translator is essential to ensure accuracy. This can help improve user experience and engagement while avoiding costly mistakes.

Monitor and Analyse User Feedback: Once your app is live, monitor and analyse user feedback to ensure the localisation efforts have been successful. Update features and content as necessary to ensure your app remains of the highest quality for each target market.

By taking these steps, you can take advantage of all the benefits that come with localising your app. It will help you engage more users, increase your ROI, and have a greater presence in global markets.

With the right localisation strategy, you can ensure that your app is tailored to meet the needs of each target market and culture, ensuring maximum engagement and success.

This can be a difficult process, but when done correctly it can provide a substantial return on your investment. Investing in the best resources and strategies for localising your app will help ensure you get the highest ROI possible.

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Friday Technologies is a Software Development Studio and Consultancy based in Melbourne. We provide design, development and distribution services for mobile apps, websites and cloud. We specialise in developing high-end award-winning software solutions for high-impact industries and projects. If you have a software solution you would like built — reach out today! www.friday.engineering