App UX Design for Accessibility and Retention

The purpose of software products is for them to be used, by users. For somebody to want to use your product it should be a frictionless and enjoyable user experience (UX), yet so many of the apps, websites, and other software solutions out there have forgotten the importance of this. Instead opting to create something that meets the bare minimum, just ticking all the necessary boxes.

The overlooked cost of poor UX

Accessibility isn't just a compliance checkbox, it's a key factor in UX design, and a powerful driver in user retention. 88% of users leave a site never to return after one bad experience, and the stats for apps are even worse... 77% of users uninstall an app if they encounter usability issues.

Why Accessibility Drives Retention

A well designed user experience creates a frictionless experience, making more inclusive digital spaces. Here's how accessibility can increase retention:

• Intuitive navigation: users with disabilities rely on tools such as screen readers to navigate pages. If your app or site isn't correctly optimised, they'll abandon it for a competitor's.
• Error reduction: complex forms, unclear buttons, inconsistent layouts, all a recipe for frustration. Keep it simple, and users will stay engaged.
• Benefits of inclusive design: features like adjustable text sizes, voice commands, and dark mode don't just help users with disabilities - they create usability for everybody.
  
  

“Good design is invisible because it works. Excellent design is accessible because it removes barriers.” - Agustin Salazar, Friday Technologies designer

Investing in Accessibility

Companies that make UX a priority not only avoid legal risks but also build a loyal and happy customer base. Small UX adjustments such as colour contrast, or refined touch targets for mobile usability, can go a long way in increasing accessibility and customer retention.

"43% of all consumers would pay more for greater convenience; 42% would pay more for a friendly, welcoming experience. And, among U.S. customers, 65% find a positive experience with a brand to be more influential than great advertising."
- PwC, Consumer Intelligence Series: Customer Experience

Want to make your app more accessible? Start with usability testing and real user feedback, which can be followed by a consultation from an industry expert to ensure the feedback is actioned on as effectively as possible.

Conclusion

At the end of the day, accessibility in UX isn't just about checking a box. It's about real people using and enjoying your product. It isn't just for user with a disability either, everyone benefits from smoother navigation and fewer roadblocks; an overall more intuitive experience. Development that prioritises this doesn't just meet standards, it keeps users around longer.

If your app isn't as accessible as it could be, chances are you're losing users without even realising it. Taking the time to evaluate and improve now can make all the difference. Not sure where to start? Chat to some professionals 🚀